Rocky Brands Values

  • Integrity

    • Be honest
    • Act with conviction
    • Own your mistake
    • Choose what's right over what's easy
  • Responsibility

    • Do what needs done
    • Seek input from others
    • Support decisions
    • Take risks, be committed
    • Work hard, not just for yourself but for others
  • Humility

    • Courageously undertake difficult, tedious, or unglamorous tasks
    • Graciously accept sacrifices
    • Give credit where credit is due
    • Be honest with yourself and others