NELSONVILLE, Ohio – The Board of Directors for Rocky Brands, Inc., announced today that Jason Brooks has been elected President, Chief Executive Officer and Principal Executive Officer for the company, effective immediately.

Brooks has experience in every facet of Rocky Brands business, interning in the footwear factories early in his career through serving most recently as the President – Core Market Groups since February 2016. He also served as Senior Vice President, U.S. Wholesales and Vice President, Sales. He began working in the company’s corporate leadership in 2001 after 10 years in the field as a Sales Representative.

A graduate of West Virginia Wesleyan College, he succeeds his father, Mike Brooks, in the President and CEO role. Mike Brooks will remain Chairman of the Board and serve as an advisor to the CEO for the remainder of 2017.

“The Board of Directors and I are extremely confident that with Jason as our CEO, the Company will return to sustained profitable growth, through successful execution of our strategic initiatives,” said Mike Brooks. “I look forward to working closely with him, as he steps into this new role.”

Jason Brooks is the fourth member of the Brooks family to serve as Rocky’s top executive. William and F.M. Brooks founded the company in 1932, and Rocky has maintained its corporate headquarters in Nelsonville, Ohio ever since.

Jason Brooks was born and raised in Nelsonville and remains devoted to the community and the larger Southeastern Ohio region. He and his wife, Kristi, currently live in Logan, Ohio and have two children: William, 20, and Weston, 16.

About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh® and the licensed brand Michelin®. For more information, visit

Since 1990, Christopher Payne has been a leading source of free, unwanted advice. He spends his free time working on creating a better web, brewing everything from tea to mead and adding to the internet's vast collection of cat pictures.

Posted in