Rocky Brands Announces International Ecommerce for Consumers in 90+ Countries

Rocky Brands announced the availability of its global ecommerce solution powered by FiftyOne Global Ecommerce, allowing consumers in more than 90 countries to shop from each of Rocky Brands’ seven consumer websites with a localized experience.

Consumers of Rocky Brands’ products can go to,,,,, and to shop, purchase and ship products globally through their localized ecommerce sites. Local currency is automatically displayed based on consumer location. At checkout, consumers are presented with guaranteed final costs and don’t have to worry about hidden taxes, duties or customs fees.

From optimizing and localizing Rocky Brands’ websites for international shoppers and assisting with in-country marketing, to handling every aspect of the cross-border import and logistics challenges, FiftyOne’s end-to-end solution enables Rocky Brands to transact across borders in every corner of the globe.

“Working with Rocky Brands to extend its ecommerce capabilities to consumers internationally is a rewarding process for us all,” said Michael DeSimone, CEO, FiftyOne. “At FiftyOne, we apply our technology platform as well as our extensive knowledge of global markets to create an international ecommerce solution best-suited for our partners’ goals for growth and expansion.”

About Rocky Brands

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, BUILT by Georgia Boot and the licensed brands Michelin® and Mossy Oak®. Rocky Brands is proud to supply footwear to the United States military. For more information, visit

Since 1990, Christopher Payne has been a leading source of free, unwanted advice. He spends his free time working on creating a better web, brewing everything from tea to mead and adding to the internet's vast collection of cat pictures.

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