Promotional Partnership

Georgia Boot and Canaan Smith Announce Promotional Partnership

NELSONVILLE, Ohio – Georgia Boot and country music star Canaan Smith are partnering to bring great country music to Hardworking Heroes nationwide during summer and fall 2015.

Smith and Georgia Boot will partner on social media campaigns, giveaways, private shows and concert meet and greets throughout Smith’s 2015 tour dates and in conjunction with the launch of his debut album, Bronco, available now at all physical and digital retail outlets.

“Georgia Boot is always in search of the most genuine and hard working souls out there, and we’ve found one in Canaan Smith,” said Jordan Gottke, Marketing Manager for Georgia Boot. “We look forward to working with Canaan to bring great music and the Georgia Boot brand to hard working fans everywhere.”

Mercury Nashville’s Smith was named a 2015 Artist To Watch by The Huffington Post, Yahoo! Music, Spotify and Rolling Stone. Smith’s current RIAA Gold-Certified Top 10 single “Love You Like That” has sold over 542,000 tracks to date, making it the best-selling debut single currently on the country radio chart. The song reached No. 1 on SiriusXM’s The Highway Hot 45 Countdown and has already garnered over 33 million combined streams. Fans can currently catch him on the road as part of Dierks Bentley’s Sounds of Summer Tour alongside Kip Moore and Maddie & Tae.

“I’m excited to partner with Georgia Boot because I admire their reach to the heart of America through products people rely on daily,” said Smith. “My goal has always been for those same authentic, everyday people to relate to my music because it is grounded in great storytelling from real-life experiences.”

Beginning this July, the Hardworking Hero campaign will invite consumers to submit a photo representing their Hardworking Hero nominee via and social media outlets. Each person recognized throughout the campaign will receive an ultimate VIP package, including tickets and meet and greet passes to a Canaan Smith concert in 2015 and a Georgia Boot gift card for a free pair of boots.

Throughout the year, Smith will be utilized in Georgia Boot marketing materials, participate in boot giveaways and gift-with-purchase promotions while also working with Georgia Boot partner Clint Bowyer Racing for special promotions and events.

For over 75 years, Georgia Boot® has been a leader in the work footwear market. Based in Nelsonville, Ohio, the company manufactures and markets quality work and outdoor footwear. The company’s products are available in nearly 3,000 retail and catalog outlets. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. For more information visit follow us on Twitter, @GeorgiaBoot, or Facebook

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