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Brand Standards

rocky boots brand standards

Rocky

  • Rocky® is a registered trademark of Rocky Brands®. The Rocky logo must always include its registration (®) mark on the right side of the logo
  • “Rocky® is a registered trademark of Rocky Brands®” must be included in no smaller than 6pt. on all packaging.
  • The following statement must always be adjacent to the name/logo of official licensees in a font no smaller than 6pt. on products and packaging: “Rocky® is a registered trademark of Rocky Brands®. (Licensee Name) is an official licensee of Rocky®.”

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georgia boot brand standards

Georgia Boot

  • Georgia Boot® is a registered trademark of Rocky Brands®. The Georgia Boot logo must always include its registration (®) mark on the right side of the logo after the word Boot 
  • “Georgia Boot® is a registered trademark of Rocky Brands®” must be included in no smaller than 6pt. on all packaging.
  • The following statement must always be adjacent to the name/logo of official licensees in a font no smaller than 6pt. on products and packaging: “Georgia Boot® is a registered trademark of Rocky Brands®. (Licensee Name) is an official licensee of Georgia Boot®.”

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Durango Brand Standards

Durango

  • Durango® is a registered trademark of Rocky Brands®. The Durango logo must always include a registration (®) mark on the right side of the logo. In text, the first mention of the word Durango in a copy block must include a registration mark on the right side of the name. 
  • “Durango® is a registered trademark of Rocky Brands®” must be included in no smaller than 6pt. on all packaging.
  • The following statement must always be adjacent to the name/logo of official licensees in a font no smaller than 6pt. on products and packaging: “Durango® is a registered trademark of Rocky Brands®. (Licensee Name) is an official licensee of Durango®.”

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