2000‘s

2004

Rocky purchases E. J. Footwear with the established brands of Georgia Boot, Durango, Lehigh, plus licenses for Dickies and John Deere, doubling the size of the business. The aquisition provided a more diverse product offering with Work and Western styles, as well as a retail platform with Lehigh Saftey Shoes.

2004-2006

The old Nelsonville City Building which once housed city offices, the Fire Department and even the jail was sitting empty. Rocky bought it and rather than tear down the delapidated structure, spent two years and $1,000,000 to remodel it as offices while keeping the historic charm. Photos documenting the buildings history adorn the first floor hallway along with the original marbel plaque dating the structure in 1904.

Due to rising costs of local manufacturing and a tremendous amount of company debt the Brooks family was left with a very difficult decision. On November 21, 2001 the last pair of Rocky boots was boxed and shipped from this factory. However, Rocky Brands now employs over three times as many people in the Nelsonville area.

2003

The Rocky Outdoor Gear Store moves to it's current location expanding to 35,000 sq ft of retail space and offering a new local dining option.