Rocky Brands (NASDAQ: RCKY) has long had a stronghold in the outdoor, work, western, duty and commercial military segments with its portfolio of footwear brands. Now, the company is establishing roots in the lifestyle markets through its recently acquired Creative Recreation and newly launched Rocky 4EurSole collections.
Rocky Brands acquired Creative Recreation, a men’s lifestyle brand that designs fashion-driven sneakers, in December 2013. Since then, Rocky Brands has focused on improving the company’s operations and supply chain. More information can be found at www.cr8rec.com
Rocky 4EurSole is a collection of clogs designed for active women who are seeking both comfort and fashion in their footwear. The shoes offer a unique three-part system that allows the wearer the option to interchange insoles to create either a backless slide, a swivel-strap slide or a full back shoe. They are constructed with full-grain leathers and ergonomic, cushioned footbeds. The first styles are now delivering to retail. More information can be found at www.4EurSole.com