Cutting-edge lifestyle footwear brand Creative Recreation, a division of Rocky Brands (NASDAQ: RCKY), has made two significant moves focused on long-term growth and brand building, announced David Sharp, President and CEO of Rocky Brands.
The company recently named Jack Oerth as President for the Creative Recreation brand. Oerth most recently served as Senior Vice President of Sales for Yellow Box Footwear and previously served in a variety of management positions for Nine West Footwear Corporation, including President of the Mid Tier Group. He has 30-plus years of experience with fashion footwear and lifestyle brands.
“As we continue to reestablish Creative Recreation as a must-have fashion brand with consumers, Jack brings a depth of industry knowledge and, most importantly, relationships in the retail community to the table,” said Sharp. “He has a clear vision for the brand and is providing valuable leadership, particularly as it relates to our advertising and promotional spend.”
Under Oerth’s guidance, Creative Recreation has just announced a partnership with actor and musician Nick Jonas. He will be developing a signature line of unisex shoes to be launched in January 2017. In addition, he will make personal appearances and be featured in Creative Recreation’s fall advertising campaign.
“Our brand has maintained a great following among fashionable males,” said Oerth. “Nick is one of those rare celebrities who really crosses over and appeals to both young men and women. His collection will be a focal point as we seek to build our women’s business and continue to extend our brand into new retail channels.”
As part of the partnership, Jonas will identify his favorite Creative Recreation Spring/Summer 2016 footwear picks. These will reflect his favorite silhouettes of the season and will be highlighted on the Creative Recreation website.
Founded in 2002, Creative Recreation is a lifestyle brand specializing in developing fashionable and affordable shoes that that can be taken from day to night and from work to play. More information on the brand and Jonas’ picks can be found at www.creativerecreation.com.
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