Opportunity: Specialist, Social Media – Creative Recreation

Title Specialist, Social Media – Creative Recreation
Categories E-Commerce, Marketing
Location Nelsonville, OH
Job Information

CAREER OPPORTUNITY ANNOUNCEMENT
Rocky Brands, Inc. [NASDAQ: RCKY] designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands ROCKY, GEORGIA BOOT, DURANGO, LEHIGH, CREATIVE RECREATION and the licensed brand MICHELIN Footwear.

Job Title: Specialist, Social Media – Creative Recreation

Posting Date: July 26, 2017

Location: Nelsonville, OH

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607.

POSITION SUMMARY:
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
• Provide social news and trend insights; share best practices for social interaction and social commerce.
• Professionally represent the Creative Recreation brand online.
• Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.
• Participate in and manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and other social media accounts.
• Plan and execute social campaigns while managing a social advertising budget.
• Collaborate with other internal teams to develop and execute social media roadmap plans in conjunction with E-Commerce objectives.
• Use Google Analytics, Facebook Analytics and other analytical tools to monitor program goals, objectives and campaigns to refine strategy based on expected results.
• Foster and build relationships with social influencers and bloggers.
• Help provide regular content for the Creative Recreation blog.

A well-qualified candidate will possess:
• Bachelor’s degree (B.A.) from four-year College or university; or two to four years related experience and/or training; or equivalent combination of education and experience required.
• Active working knowledge of social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and others.
• Intermediate level of experience in Microsoft Applications including Excel, Word, PowerPoint and Outlook.
• Intermediate level of experience in Google Analytics and Facebook Analytics.

An EEO / AA Employer – M/F/vets/disability
Rocky Brands, Inc. is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit. We are committed to complying with Federal, State and local laws providing equal employment opportunities, as well as all laws related to terms and conditions of employment. This company desires to keep a work environment free of sexual harassment or discrimination based on race, religion, ethnicity, national origin, sexual orientation, gender identity, physical and mental disability, marital status, age and any other status protected by Federal, State or local laws.

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607. To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

AA/EOE
@RockyCareers