Opportunity: Specialist, Email Marketing

Title Specialist, Email Marketing
CategoriesE-Commerce, Marketing
Corporate LocationNelsonville, Ohio
Job Information

CAREER OPPORTUNITY ANNOUNCEMENT                   

Job ID: 1385

Company: Rocky Brands, Inc.

Rocky Brands, Inc. [NASDAQ: RCKY] designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands ROCKY, GEORGIA BOOT, DURANGO, LEHIGH and the licensed brand MICHELIN Footwear.

Job Title:  Specialist, Email Marketing

Posting Date: May 1, 2018

Location:         Nelsonville, OH

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607.

POSITION SUMMARY:

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

Oversee and implement the development, execution, and reporting of all company B2C & B2B email initiatives.

Manage email marketing efforts from a tactical perspective while continuously optimizing campaigns.

Demonstrate end-to-end ownership of email marketing campaigns; in collaborate with E-commerce team in the development and execution of email marketing calendar; developing and refining a result driven campaign strategy.

Own customer segmentation schemes; collaborate with brand GMs in defining segment criteria and obtaining appropriate data on an ongoing basis.

Execute all regular and ad hoc email marketing campaigns; incorporate appropriate control groups for AB testing, subject line testing, and new innovative approaches in leveraging best practices within email marketing.

Assist in the coordination of in-house and third-party vendors in the development requirements for website, content management, email marketing, social media and other technical projects which may leverage list acquisitions.

Incorporate list acquisition strategies from within various organizational efforts.

Identify growth opportunities within, drive innovative and alternative approaches, leveraging vendor provided tools and strategies to extend email marketing initiatives capabilities.

Own the relationship and be the subject matter expert for all software that supports these duties.

A well-qualified candidate will possess:

Bachelor’s degree (B.A.) from four-year College or university; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience required.

Experience within results-based email marketing execution; including but not limited to content, lead generation and conversion, product/customer segmentation, and other forms of transaction driven email marketing.

Strong Hubspot (or another enterprise level email platform) knowledge and hands-on experience with executing campaigns, setting up test/control groups, and compiling post campaign analytics.

Advanced level of skill in Microsoft applications including Excel, Microsoft, PowerPoint, and Outlook.

Strong understanding and compliance of anti-spam laws and regulations.

Proficient in HTML.

Intermediate Photoshop or comparable web graphic design knowledge and expertise.

Strong comfort level with web technologies.

Process and detail orientated with ability to multi-task.

Excellent communication and cross functional team experience.

An EEO / AA Employer – M/F/vets/disability

Rocky Brands, Inc. is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit.  We are committed to complying with Federal, State and local laws providing equal employment opportunities, as well as all laws related to terms and conditions of employment.  This company desires to keep a work environment free of sexual harassment or discrimination based on race, religion, ethnicity, national origin, sexual orientation, gender identity, physical and mental disability, marital status, age and any other status protected by Federal, State or local laws.

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607. To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

AA/EOE
@RockyCareers