Opportunity: Marketing Manager

Title Marketing Manager
Categories Marketing
Location Nelsonville, OH
Job Information

CAREER OPPORTUNITY ANNOUNCEMENT

Rocky Brands, Inc. [NASDAQ: RCKY] designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands ROCKY, GEORGIA BOOT, DURANGO, LEHIGH and the licensed brand MICHELIN Footwear.

Job Title:  Manager, Marketing

Posting Date:  December 13, 2017

Location:         Nelsonville, OH

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607.

POSITION SUMMARY:

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:

  • Develop annual marketing plan in conjunction with the Vice President & Brand General Manager, focusing on meeting organizational objectives.
  • Develop and execute marketing programs to achieve stated objectives regarding revenue, profitability and market share.
  • Work cohesively within a multi-departmental team that is responsible for the research, development and launch of new product collections.
  • Specify market requirements for current and future products by researching, analyzing and monitoring financial and demographic factors, and conducting market research supported by ongoing visits to customers and non-customers.
  • Evaluate market reactions to advertising programs, merchandising and product packaging to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
  • Monitor, review and report on all marketing activity and results.
  • Plan and oversee the execution of promotional activities including print, electronic media, trade show, direct mail, point-of-purchase displays and signage.
  • Negotiate contract terms with outside agencies, suppliers and sponsorships.
  • Plan, promote and execute sales, community and goodwill events.

A well-qualified candidate will possess:

  • Bachelor’s degree (B. A.) from four-year College or university; or two (2) to four (4) years related experience and/or training; or equivalent combination of education and experience.
  • Advanced level of skill in Microsoft Word and PowerPoint; Intermediate skill in Excel; Beginner level of experience in Outlook and Explorer.
  • Fluent knowledge of print, broadcast, and online purchasing and production, able to analyze technical drawings and blue prints.
  • Ability to multi-task, prioritize and meet deadlines.
  • Must be able to travel thirty percent (30%) of the time.

An EEO / AA Employer – M/F/vets/disability

Rocky Brands, Inc. is committed to the principles of equal employment opportunity and is committed to making employment decisions based on merit.  We are committed to complying with Federal, State and local laws providing equal employment opportunities, as well as all laws related to terms and conditions of employment.  This company desires to keep a work environment free of sexual harassment or discrimination based on race, religion, ethnicity, national origin, sexual orientation, gender identity, physical and mental disability, marital status, age and any other status protected by Federal, State or local laws.

Individuals with disabilities seeking reasonable accommodations during the application process should contact the Human Resources Department at 740-753-9100 extension 2607. To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

APPLICANT’S CERTIFICATION AND AGREEMENT

I hereby certify that the facts set forth in the following employment application are true and complete to the best of my knowledge and authorize Rocky Brands, Inc. to verify their accuracy and to obtain reference information on my work performance. I hereby release Rocky Brands, Inc. from any/all liability of whatever kind and nature which, at any time, could result from obtaining and having an employment decision based on such information. I authorize the investigation of all statements and information contained in this application. I release from all liability anyone supplying such information and I also release the employer from all liability that might result from making an investigation. I understand that failure to reveal any prior employer, or giving false or misleading information by me on any part of this Employment Application can be grounds for termination from the Company or its subsidiaries. I understand that the use of illegal drugs is prohibited during employment. If required, I am willing to submit to drug testing to detect the use of illegal drugs prior to and during employment. I understand that should an employment offer be extended to me and accepted that I will fully adhere to the policies, rules and regulations of employment of the Employer. However, I further understand that neither the policies, rules, regulations of employment nor anything said during the interview process shall be deemed to constitute the terms of an implied employment contract. I understand that any employment offered is for an indefinite duration and at will and that either I or the Employer may terminate my employment at any time with or without notice or cause. I represent and warrant that I am not bound by any non-competition or other proprietary right and confidentiality agreement that would restrict or prohibit me from employment at Rocky Brands, Inc. or its subsidiaries. This waiver does not permit the release or use of disability-related or medical information in a manner prohibited by the Americans with Disability Act (ADA) and other relevant federal and state laws. Questions regarding this statement should be directed to any employment interviewer or the Human Resources Department before signing. The application will be given every consideration, but its receipt does not imply that the applicant will be employed. I acknowledge that I have read and understand the above statements and hereby grant permission to confirm the information supplied on this application by me.

AA/EOE
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