History & Heritage

Rocky Brands, Inc. designs, develops, manufactures and markets premium quality Outdoor, Work, Western, Duty and Military footwear as well as Outdoor and Work apparel and accessories. The Rocky Brands family of brands includes owned brands ROCKY, GEORGIA BOOT, DURANGO, LEHIGH, and the licensed brands MICHELIN footwear and MOSSY OAK footwear. [more about our brands]

Innovativeness, quality, and durability are hallmarks of the ROCKY® brand name. The Company continually monitors the development of innovative raw materials and has distinguished its branded products by incorporating new fabric technologies into the design of its footwear. Rocky places an emphasis on the manufacture of waterproof footwear and is currently the largest customer of GORE-TEX® waterproof fabric for footwear. The Company was also the first footwear manufacturer to market an all CORDURA® nylon fabric hunting boot.

The Company is the successor to the business of The Wm. Brooks Shoe Company, a company established in 1932 by William Brooks, who was later joined by F. M. Brooks (the grandfather of the Company’s current Chairman of the Board, Mike Brooks). The business was sold in 1959 to a company headquartered in Lancaster, Ohio. John W. Brooks (the father of Mike Brooks) remained as an employee of the business when it was sold. In 1975, John W. Brooks formed John W. Brooks, Inc. as an Ohio corporation; reacquired the Nelsonville, Ohio, operating assets of the original company, and moved the business’ principal executive offices back to Nelsonville, Ohio – located in Athens County in the heart of Ohio’s Appalachian region.

Today, Rocky Brands, Inc. employs over 300 people in southeast Ohio and over 2,300 people total worldwide. In addition to providing employment and a safe, secure working environment for many people, Rocky Brands also has a philanthropic mission (See RCIF) of giving back to the communities where Rocky is located and involved.